A revamp led to a rethink of the Moto Wholehouse logo redesign. Taking influence from A frames used in the construction of roofs, I played with various ideas based around techniques and materials used by Moto in their day to day work.


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A revamp led to a rethink of the Moto Wholehouse logo redesign. Taking influence from A frames used in the construction of roofs, I played with various ideas based around techniques and materials used by Moto in their day to day work.